Our Story


Watch The snuggL co-founders, Dr. Carl Cricco Jr. and Carl Cricco III, discuss the origins of The snuggL pillow



My Father, Dr. Carl Cricco, Jr., M.D.

My Father, Dr. Carl Cricco, Jr., M.D.

Two years ago my father came to me and said he had an idea.  He’s had a lifelong problem with back pain. He saw various back pain specialists- orthopedic surgeons, neurologists, physiatrists, and chiropractors- and was always given the same advice: sleep on your side with a pillow between your legs to align your hips, pelvis and spine and take pressure off your lower back.  He followed this advice, but the pain persisted. Why? Because he would always lose the pillow between his legs while sleeping, and the uneven alignment created by the separate pillows didn’t alleviate his back pain.  As a doctor himself, he set out to find a solution.  His idea was to create one pillow to support both the head and to wrap your legs around.  This single unit would have consistent density from top to bottom to create the ideal alignment for your spine and truly reduce strain on your lower back. And as a single unit, it wouldn’t shift during sleep.

Here’s where I come in.  My father had this great solution but had no idea how to go about making it a reality, so he asked me to help him.  I spent months researching manufacturers and had dozens of prototypes made, working through many variations in size, material, insulation, and firmness.  Our various prototypes were tested by everyone we knew.  It was an arduous process, but after over a year of trial and error we found the ideal pillow size, mix of materials, and firmness to create a pillow that provides the ultimate in support and comfort and they are made right here in the USA. I’m proud to say that after all of our hard work, my father’s back pain has been alleviated and we are thrilled to share our labor of love with the masses.


Carl F. Cricco III